As another way of supporting the charity, it has asked for donations of Bartercard trade pounds, which are the equivalent value of sterling, but don’t require a cash outlay.
Julia’s House raised the money over the last two years with the support of Bartercard, which is promoting the fundraising drive online and in its e-newsletters.
The hospice has invited businesses to make one-off donations of 200, 400, or 800 trade pounds or to set up a regular monthly donation.
Mike Bartlett, Development Director at Julia’s House, believes the campaign has succeeded by offering businesses a way to donate that is suited to the current economic climate.
“There’s certainly still an appetite among businesses to support good causes and charitable initiatives. Bartercard is an easy way to do this at a time when many businesses face cash flow issues and have to closely monitor their bank balances,” said Mike.
The hospice has used the money raised to buy gifts for its fundraising auctions, such as meals out and weekend breaks.
Julia’s House also hired a marquee for a large fundraising ball and prints its newsletters using Bartercard.
“The wide range of goods and services available on Bartercard is what makes our recent fundraising drive so valuable to us. Whether we’re buying items to auction or simply covering our day-to-day running costs, Bartercard is helping us to invest more into caring for seriously ill children,” added Mike.
Bartercard is unlike a normal debit or credit card because it allows businesses to preserve cash resources by paying with goods or services. This means if a hair salon chooses to donate 200 trade pounds to Julia’s House, the charity will be able to spend that amount with other Bartercard members, while the salon will owe haircuts to that value to the Bartercard network.
There are now more than 4,000 UK members offering around 10,000 different products and services on Bartercard.
Bartercard is the World’s largest business to business trade exchange servicing over 35,000 trading members across six countries with the world’s largest computerised Barter Network.