Bartercard become West Ham United Academy Sleeve Sponsor

We are delighted to announce an expansion of West Ham United’s relationship with Bartercard.

Building on the partnership signed with the women’s team in August, Bartercard will now become Official Sleeve Sponsor of the Club’s famous Academy of Football and an Official Club Sponsor.

Bartercard will be working with the Club to provide unique opportunities to interested business owners and, as part of the launch of this expanded partnership, will be providing up to 25 businesses with a six-months free membership, with a guarantee of additional business.

Nathan Thompson, West Ham United Commercial Director, said: “I’m delighted to announce this expansion of the Club’s partnership with Bartercard. In times such as these, it is important for all businesses, including West Ham United, to develop new and innovative ways of building strategic working relationships.

“Through numerous conversations with the team at Bartercard, it is clear there is a great opportunity for the Club to build mutually beneficial relationships within the network over the course of this partnership.

“I personally look forward to seeing the Bartercard network going from strength to strength in east London and Essex and helping as many fans and their businesses to grow as possible”.

Bartercard become Hatters’ Latest partners as back of third shirt sponsors


The online trade exchange platform’s logo will appear on the back of the Hatters’ third shirt for the next three seasons.

Luton Town Head of Commercial Chris Bell is delighted to welcome Bartercard to the family of Partners at the Club.

He said: “As we continue to grow as a football club it’s important to work with partners that will support the development of Luton Town at Kenilworth Road and in the future as we move towards Power Court.

“I’m looking forward to seeing the logo on the back of the shirt and using the Bartercard network to support projects at the Club.

“Bartercard are a forward-thinking business with a proven track record and global network. It’s exciting to work together developing this partnership moving forward.”

Bartercard Managing Director Chris Kirby added: “Working with Luton Town FC is a huge honour for us. The forward vision of the club was prominent when initial discussions were taking place.

“The grit and fight on the field last season was something special and we are looking forward to getting involved in the action as soon as we all can.

“We have invested our own closed-loop digital currency into the club which allows the Hatters to purchase products and services from Bartercard Merchants, without using cash. This helps free up the club’s cash flow for other projects.

“We are keen to speak with businesses in the local area who could do with some extra business to fill up their downtime, or who may be interested in running a Bartercard Franchise.”

Morecambe FC are pleased to announce a new three-year sponsorship deal with Bartercard.


The deal sees Bartercard secure naming rights for the home terrace until the end of the 2022/23 season.

Bartercard offers a barter-trading system for businesses to exchange goods and services within a global community. Bartercard acts as a third party record keeper to enable SMEs to purchase goods and services by utilising “Trade Pounds” as a currency across their global network of businesses.

The trading platform offers many benefits such as access to over 50,000 global cardholders, an interest-free line of credit to allow businesses to purchase immediately, access to the world trading platform portal, the use of the Bartercard mobile application for trading and payments and free networking events.

Globally, Bartercard operates in countries including Australia, New Zealand, United Kingdom, USA, Thailand, Israel, South Africa and France.

“It’s fantastic to have Bartercard as the new sponsor of the west terrace,” said Commercial Manager, Martin Thomas.

“We have a great relationship with them and look forward to a successful season with a great company behind us.