Hospitality & Tourism Reviews
You run a hospitality or tourism business and want to know how Bartercard can work for you?
Since 1992 savvy hospitality and tourism businesses have been turning to Bartercard for help to fill their empty seats, vacant rooms and unsold tickets. Although heavy discounting is commonplace in the industry, these businesses have found that partnering with Bartercard is a much wiser decision. They’ve protected their brand value by maintaining their price, preferring to access Bartercard’s community of 55,000 cardholders to fill their vacancies at full price. The additional income from Bartercard sales are paid using trade poundss. Trade pounds are a valuable currency as they are then used to offset cash expenses such as product, advertising and promotions.
Bartercard members review Bartercard…
Initially, I didn’t really think Bartercard was for me. Even after signing up, there were days when I was thinking it’s not really for me. But how things changed!
With the regular contact I had from my Trade Broker with details of different promos, all of a sudden I could afford turkey for the doggies, get frozen foods for the masses that makes up my family, get facials for the girls, (something we could never afford since all my foster kids came over to live with us), and so all of a sudden I started to pay a little more attention to the listings that I was being sent. And then I was sent a promo about the possibility to go on holiday at a romantic resort in Fiji. Truthfully, I would have never even considered it, as we just couldn’t afford it. However, before I knew it, I was on my way to Paradise Taveuni. I was soon snorkeling and diving, something I thought I’d never be able to do again. For that, I want to thank my Trade Broker, Joe, and Bartercard. But… as my good friend would say ‘But wait, there’s more!’ While I was in Fiji enjoying myself, it suddenly becomes apparent the horrific abuse and neglect of the dogs on this very poor community and islanders. Thanks to this trip, I now have the charity, Animal Rehoming, on board to help send dog food out to these remote islanders. The shipping of the goods is still a bit of a headache, but I’m sure we’ll have that sorted in due course. Since this charity saw my postings of the dogs’ plight, we’ve received huge donations and we no longer have to buy our own pet food for our business. To date, $20,000 worth of dog food and supplies have been donated to us to pass on.
We’ve been with Bartercard for approx. 16 years. During that time, Bartercard has helped us to increase cash flow, attract cash business, and create customer loyalty. Just one phone call and Bartercard make it happen.
Bartercard is a great tool for me where I am able to offset some of my cash business/personal expenses. I have been a member for over 16 years now where I have managed to sell £91,000 worth services and managed to spend over £75,000.
Hedley House Hotel has just had its Annual Bartercard review meeting with our Account manager, Where Russell went through our history with Bartercard and I have to say working through the numbers of our 15-year+ history with Bartercard has been eye-opening!
In the 15 years Bartercard has sent us just over £750,000 of sales, these have been customers who only stayed with us because we are fellow members, they could have stayed anywhere in York!
We have spent more than £670,000 of this income on products and services that we would have purchased anyway saving us a substantial amount of cash.
However, it was going through the figures with our account manager in more detail that I found interesting!
Our average customer is a couple who stay a few nights and have breakfast, diner and a few drinks in the bar and our average bill is £380.
Our costs for food, beer, cleaning etc from our suppliers for this average stay are approximately £80. Which is a 21% cost of sale.
Bartercard’s fees on transactions are 4% in sterling and 1% in trade for both sales and purchases so if I’m a bit mean and call it 10% in total that means my total costs in the £380 of income is £60 + £38 or 31%.
So the cost including fees to supply £750,000 of sales to fellow members is £232,500 and having spent sum £670,000 this means we have directly saved £437,500! And I still have some Trade pounds to spend and save even more!
We use lots of marketing tools here at Hedley but non come close to the sales and savings Bartercard has helped us achieve!
I would like to say thank you to you and the Bartercard Team for all your help over the last 15 years and we look forward to doing even more over the next 15!