Blades & Bartercard Partnership

Sheffield United have today announced an initial one-year partnership with Bartercard UK.

The financial trade exchange company branding will appear on the rear of the first-team shorts for the forthcoming 21/22 season.

Chris Kirby, Bartercard Managing Director, said: “it’s an absolute pleasure to announce a partnership with Sheffield United. Bartercard is thrilled to see our brand displayed on the club’s shorts, and we are looking forward to supporting the club off the field and watching them flourish on it.

Working with Sheffield United and Paul Reeves is a massive honour for us, and we are looking forward to getting involved in the action and back into the grounds as soon as we can.”
“The next few months promise to be extremely exciting, and we look forward to delivering several beneficial campaigns to the Blades fans.”

United’s Head of Commercial Paul Reeves added “Bartercard is a well-established brand and our growing business community will certainly be able to interact and benefit from this new partnership. With the way that the commercial world has developed digitally over the last 18 months, this is definitely a sector that we have been looking to get involved with and we are delighted to be working with Chris and his team”.

Bartercard & West Ham Women renew for 21/22 season

West Ham United women’s team is delighted to renew with Bartercard as the club’s Official Partner.

Bartercard has again linked up with the Hammers to become the women’s team’s Official Sock Tie-Up Partner for the 2nd year running.

The women’s game continues to grow globally, The rise in women’s football has been phenomenal and rightly so and the increased standard year on year has been immeasurable.

Bartercard announced as Swindon Town Principal Partner for 2021/22

On securing the new partnership, Head of Commercial at Swindon Town FC Danny Lee commented, ‘this has been an in-depth process with the club speaking to a variety of potential partners to find the most suitable candidate for us. Once discussions were underway with Bartercard, we were impressed by their professionalism, drive to succeed, and ultimately their vision for the partnership. We have been working extremely hard to make positive changes in terms of technology and to push the club forward, and this partnership embodies exactly this. We are excited to work with the team at Bartercard for this upcoming season and beyond.

The agreement will see Bartercard Member Toura Toura Festivals become our training wear sleeve sponsor for all 1st team playing and management staff.

Bartercard the new front of shirt sponsors for Oldham Athletic

Bartercard is delighted to announce that we are to be the new front of shirt sponsors for Oldham Athletic ahead of the new campaign.

Latics and Bartercard have built on their initial sponsorship from the ‘Business Club’ and agreed on a two-year deal for a lucrative six-figure fee to become the club’s latest front of shirt sponsor until the end of the 2022/23 season.

The home, away and third shirts for the 2021/22 campaign will adorn the Bartercard logo keeping in style with each design.


Head of Commercial, Steven Brown said; “I’m delighted that in my short time at the football club I’ve been able to secure a two-year deal for the front of shirt sponsorship as this was my main priority when I started.

“It’s great to be working alongside Chris, and his team at Bartercard and I look forward to a long and successful partnership.

“This deal represents a massive cash boost at this current period of time and it demonstrates their belief in us.”


Chris Kirby, the Managing Director of Bartercard added; “Working with Oldham Athletic is a massive honour for us. The forward vision of the club, Karl and Steven, was prominent when initial discussions were taking place.

“Bartercard is thrilled to see our brand displayed on the front of the shirts, and we are looking forward to getting involved in the action and back into the grounds as soon as we can.”

He continued: “We have invested a six-figure sum into the club, which allows Latics to grow on and off the pitch.

The new sponsor logo will be placed on shirts towards the end of the month ahead of the new season.

The Sixways Virtual Expo Powered by Bartercard

Sixways Stadium is hosting a special online event to help local businesses from across the region maximise their potential as the UK economy looks forward to a brighter future.

The Sixways Virtual Expo Powered by Bartercard will occur on Wednesday, May 26, enabling local businesses to showcase themselves whilst networking and creating new contacts in line with the club’s ethos of supporting the business community.

Our club partner, Bartercard, has kindly provided this amazing platform, and we have also brought on board Sterling Networks to help promote and host the event, which is free to attend.

Gill Wood, Head of Commercial at Worcester Warriors, is delighted to be collaborating with Bartercard, the brainchild of this innovative event.

She said: “I am incredibly proud to launch the Sixways Virtual Expo in collaboration with Chris Kirby, Managing Director of Bartercard.

“Building great partnerships is a vital ingredient to the success of Warriors. We are incredibly fortunate to have such supportive partners and sponsors that have remained loyal throughout the pandemic.

“It was with this in mind that myself and the commercial team wanted to explore avenues to thank them for their continued support and to add value to their businesses so that they could promote themselves further to our wider audience.

“During a discussion with Chris, he offered me the perfect solution with a platform that he had already created, and the Sixways Virtual Expo powered by Bartercard was born.

“I would like to thank Chris for offering us this fantastic opportunity which demonstrates a perfect example of how we collaborate with our partners.”


Bartercard Managing Director Chris Kirby is thrilled to be part of the Sixways Stadium Virtual Expo, saying: “I’m really proud that we can bring the business community back together albeit virtually, and it is a step in the right direction towards a sense of normality.

“The event will be a big lift for a lot of people after such a terrible year caused by the COVID-19 pandemic.”


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