Bartercard the new front of shirt sponsors for Oldham Athletic

Bartercard is delighted to announce that we are to be the new front of shirt sponsors for Oldham Athletic ahead of the new campaign.

Latics and Bartercard have built on their initial sponsorship from the ‘Business Club’ and agreed on a two-year deal for a lucrative six-figure fee to become the club’s latest front of shirt sponsor until the end of the 2022/23 season.

The home, away and third shirts for the 2021/22 campaign will adorn the Bartercard logo keeping in style with each design.


Head of Commercial, Steven Brown said; “I’m delighted that in my short time at the football club I’ve been able to secure a two-year deal for the front of shirt sponsorship as this was my main priority when I started.

“It’s great to be working alongside Chris, and his team at Bartercard and I look forward to a long and successful partnership.

“This deal represents a massive cash boost at this current period of time and it demonstrates their belief in us.”


Chris Kirby, the Managing Director of Bartercard added; “Working with Oldham Athletic is a massive honour for us. The forward vision of the club, Karl and Steven, was prominent when initial discussions were taking place.

“Bartercard is thrilled to see our brand displayed on the front of the shirts, and we are looking forward to getting involved in the action and back into the grounds as soon as we can.”

He continued: “We have invested a six-figure sum into the club, which allows Latics to grow on and off the pitch.

The new sponsor logo will be placed on shirts towards the end of the month ahead of the new season.

The Sixways Virtual Expo Powered by Bartercard

Sixways Stadium is hosting a special online event to help local businesses from across the region maximise their potential as the UK economy looks forward to a brighter future.

The Sixways Virtual Expo Powered by Bartercard will occur on Wednesday, May 26, enabling local businesses to showcase themselves whilst networking and creating new contacts in line with the club’s ethos of supporting the business community.

Our club partner, Bartercard, has kindly provided this amazing platform, and we have also brought on board Sterling Networks to help promote and host the event, which is free to attend.

Gill Wood, Head of Commercial at Worcester Warriors, is delighted to be collaborating with Bartercard, the brainchild of this innovative event.

She said: “I am incredibly proud to launch the Sixways Virtual Expo in collaboration with Chris Kirby, Managing Director of Bartercard.

“Building great partnerships is a vital ingredient to the success of Warriors. We are incredibly fortunate to have such supportive partners and sponsors that have remained loyal throughout the pandemic.

“It was with this in mind that myself and the commercial team wanted to explore avenues to thank them for their continued support and to add value to their businesses so that they could promote themselves further to our wider audience.

“During a discussion with Chris, he offered me the perfect solution with a platform that he had already created, and the Sixways Virtual Expo powered by Bartercard was born.

“I would like to thank Chris for offering us this fantastic opportunity which demonstrates a perfect example of how we collaborate with our partners.”


Bartercard Managing Director Chris Kirby is thrilled to be part of the Sixways Stadium Virtual Expo, saying: “I’m really proud that we can bring the business community back together albeit virtually, and it is a step in the right direction towards a sense of normality.

“The event will be a big lift for a lot of people after such a terrible year caused by the COVID-19 pandemic.”


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Work at it and it works with you!

Two Members joined Bartercard at the same time. Both experienced business professionals in a similar field. Both met in a virtual trade event hosted by Bartercard a year after they joined. They compared their feelings and notes on Bartercard. The first said, “It been an amazing journey in discovering how not only could I expand sales in my business but as they said when I joined I have saved some good cash sums by using my Trade Pounds, in fact, I’m in Trade Pound debt right now so that’s why I have taken a stand at this  virtual trade event to drum up some business with my Account Manager who is here as well”. The second said, “hasn’t worked for me, had a few sales, maybe a few purchases”. The first said, ”how often do you talk with your Account Manager?”. The second said, “hardly ever, I don’t have time for calls from Bartercard”.  The first said, “ do you read the promotional emails they send?”, “No he said, I don’t have time for that”.
The first looked a little surprised at his statements and asked, “ do you ever give them referrals to help find what you want?”, he responded with, “why would I do that? Its Bartercard`s job to find me what I want”.
The first looked at the second again with surprise and said, “well I think we both know the issue here and that you have joined Bartercard and it appears you have the same sort of business as me but you don`t seem to want to make it work”. There is a moral in this tale, work at it and it works with you, don`t and nothing will happen.

Does Barter works for every business?

There is an old saying in the world of Barter, “ Barter works for every business but it doesn`t work for every businessperson”. Pretty much a true statement. So how do you become the businessperson where it does work!

The first thing you need to do is change your cheque book attitude and change your thoughts on when and how you want to make purchases. In these times it’s sometimes difficult to plan and so we work on a JIT basis. With Bartercard, you need to think and plan on what you want to spend. Of course, you could just wait till the last minute, find you cannot get what you need on trade and just get your cheque book out……………..

Think ahead, work with your Account Manager, don’t ring on a Friday afternoon at 4 o’clock expecting that you will find 3 colour leaflet print on a Friday afternoon just before the close of business for a printer. It’s not going to happen. What you will have forgotten as you are given the bad news that the print cannot be gained on trade is that you, in fact, knew you had to cross this bridge 3 months ago. Think ahead!

Whilst it may be considered an extreme example, we had a Member who told us that he was looking to buy a new van in two years’ time, and could we help him? Clearly the chances of buying a new van on trade are extremely remote however working with the Member this is what we did.

Over a two year period every time the Member bought something he needed in his business on the trade we said to put the equivalent in cash in your bank account and make is sacrosanct, don`t spend it. Leave it. Believe it or not in the two years prior to him needing the van he saved enough cash to buy that van whilst saving the equivalent in cash. He kept thousands of cash pounds in his business to buy the van by spending trade.

Bartercard become West Ham United Academy Sleeve Sponsor

We are delighted to announce an expansion of West Ham United’s relationship with Bartercard.

Building on the partnership signed with the women’s team in August, Bartercard will now become Official Sleeve Sponsor of the Club’s famous Academy of Football and an Official Club Sponsor.

Bartercard will be working with the Club to provide unique opportunities to interested business owners and, as part of the launch of this expanded partnership, will be providing up to 25 businesses with a six-months free membership, with a guarantee of additional business.

Nathan Thompson, West Ham United Commercial Director, said: “I’m delighted to announce this expansion of the Club’s partnership with Bartercard. In times such as these, it is important for all businesses, including West Ham United, to develop new and innovative ways of building strategic working relationships.

“Through numerous conversations with the team at Bartercard, it is clear there is a great opportunity for the Club to build mutually beneficial relationships within the network over the course of this partnership.

“I personally look forward to seeing the Bartercard network going from strength to strength in east London and Essex and helping as many fans and their businesses to grow as possible”.