Bartercard become Hatters’ Latest partners as back of third shirt sponsors


The online trade exchange platform’s logo will appear on the back of the Hatters’ third shirt for the next three seasons.

Luton Town Head of Commercial Chris Bell is delighted to welcome Bartercard to the family of Partners at the Club.

He said: “As we continue to grow as a football club it’s important to work with partners that will support the development of Luton Town at Kenilworth Road and in the future as we move towards Power Court.

“I’m looking forward to seeing the logo on the back of the shirt and using the Bartercard network to support projects at the Club.

“Bartercard are a forward-thinking business with a proven track record and global network. It’s exciting to work together developing this partnership moving forward.”

Bartercard Managing Director Chris Kirby added: “Working with Luton Town FC is a huge honour for us. The forward vision of the club was prominent when initial discussions were taking place.

“The grit and fight on the field last season was something special and we are looking forward to getting involved in the action as soon as we all can.

“We have invested our own closed-loop digital currency into the club which allows the Hatters to purchase products and services from Bartercard Merchants, without using cash. This helps free up the club’s cash flow for other projects.

“We are keen to speak with businesses in the local area who could do with some extra business to fill up their downtime, or who may be interested in running a Bartercard Franchise.”

Morecambe FC are pleased to announce a new three-year sponsorship deal with Bartercard.


The deal sees Bartercard secure naming rights for the home terrace until the end of the 2022/23 season.

Bartercard offers a barter-trading system for businesses to exchange goods and services within a global community. Bartercard acts as a third party record keeper to enable SMEs to purchase goods and services by utilising “Trade Pounds” as a currency across their global network of businesses.

The trading platform offers many benefits such as access to over 50,000 global cardholders, an interest-free line of credit to allow businesses to purchase immediately, access to the world trading platform portal, the use of the Bartercard mobile application for trading and payments and free networking events.

Globally, Bartercard operates in countries including Australia, New Zealand, United Kingdom, USA, Thailand, Israel, South Africa and France.

“It’s fantastic to have Bartercard as the new sponsor of the west terrace,” said Commercial Manager, Martin Thomas.

“We have a great relationship with them and look forward to a successful season with a great company behind us.

Warriors have unveiled Bartercard UK as the sponsor of the North Stand at Sixways


Warriors have unveiled Bartercard UK as the sponsor of the North Stand at Sixways and the club’s Official Trade Exchange Partner.

As part of the three-year deal, the name of the trading platform company will be displayed prominently across the roof of the North Stand at the Galllagher Premiership stadium.

“We are delighted to welcome Bartercard UK on board as a new commercial partner and we look forward to welcoming them to Sixways,” said Warriors Managing Director Peter Kelly.

“Bartercard is a successful national company with offices across the UK and we hope that our partnership will be mutually beneficial.

“The North Stand has already been rebranded with Bartercard logos which look superb and will be prominently displayed on television whenever Duncan Weir or Billy Searle kick penalties or conversions at that end of the ground.”

Bartercard is a global business-to-business network

with 55,000 members who are part of this trade exchange purchasing products and services with their own products and services.

Bartering is the oldest form of commerce but Bartercard has modernized this industry by introducing a unique digital currency – trade pounds – to form a truly cashless society.  Over £425 million is traded on the Bartercard network each year.

“Bartercard is a platform that allows small or medium-sized enterprises to accept an additional form of revenue during their quieter periods,” said Chris Kirby, Managing Director at Bartercard UK.

“By offering each new member a money-back sales guarantee, along with an interest-free line of credit, it allows the business flexibility to purchase through our platform with the assurance that we will guarantee you the sales to pay it back.

“Investing our digital currency into Worcester Warriors means that we have formed a long-lasting partnership and gives us the opportunity to speak with local businesses about we can support freeing up their cash flow.”


Bartercard delighted to become Offical Partner of West Ham United Women


West Ham United women’s team is delighted to welcome Bartercard as the club’s newest Official Partner.

Bartercard is a trading platform which allows businesses to buy and sell their goods or services as part of a global network of likeminded businesses.

Bringing 21st-century technology to the bartering industry, Bartercard works on your companies behalf by guaranteeing to bring you, new customers, during your quieter times.

Bartercard has linked up with the Hammers to become the women’s team’s first-ever Official Sock Tie-Up Partner and Managing Director Jack Sullivan is thrilled to have them on board.

“It’s a pleasure to have Bartercard on board as our Official Sock Tie-Up partner,” he said. “The women’s game continues to grow globally and it’s testament to its power that brands like Bartercard are partnering with us and women’s football more broadly. On a personal note, I’m excited to use the Bartercard network, to see how we can work with other local businesses and franchises for the enhancement of our operations.

The women’s game continues to grow globally and it’s testament to its power that brands like Bartercard are partnering with us and women’s football more broadly.

Jack Sullivan

“The Covid-19 pandemic in continuing to have impacts on football and we’re grateful for Bartercard’s support at this time.

“We cannot wait for the new FA Women’s Super League season to kick-off and we’re very excited to be working with Bartercard for the future.”

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Mowden Confirm Bartercard Sponsorship

As part of the deal, Bartercard becomes the club’s official trade exchange partner. DMP joins a growing list of clubs, from Super League side London Broncos to local club Hartlepool United FC. Bartercard is a Global Business to Business Network with 55,000 cardholders. Members of the trade exchange purchase products and services with their products and services. People have ‘bartered’ for millions of years and they have created a modern unique currency to form a truly cashless society. Over £425 Million is traded on the Bartercard network each year.

Russell Westgarth, Commercial Manager at Bartercard UK, commented: “Our Partnership with Mowden Park RFC is a natural fit, we are proud to be involved with such a forward-thinking club and to be supporting them in their journey both on and off the field. We have some great projects in the pipeline for both DMP and Bartercard, there are mutually beneficial levels of business synergy that will assist both brands.”

Mowden Park’s Commercial and Partnerships Manager Nick Saint added: “This new partnership provides a great opportunity for not only the club itself but also our broad network of sponsors and partners. The trade exchange allows us to engage with a huge number of suppliers found on the Bartercard system, and grow our existing local and regional business network.”

“We’re delighted to have entered this partnership and we look forward to working with Bartercard going forward.”